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Gourmand fragrance elements like vanilla and strawberry tend to be more popular, although K-beauty is likewise seeing a comeback due to brand names like Medicube and Skin1004. In hair treatment, Amika and Kérastase dominated queries; Scarce Beauty, Laura Geller and E.l.f. Cosmetics topped makeup; Valentino, Paco Rabanne and Jean-Paul Gaultier led
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